Firstly seeing as there are so many football adverts i will look into them and see what types of angles and shots they tend to go for and try to pick out their strengths and weaknesses if any.
The Spark - Lionel Messi
Below is a new advert where one of the best players in the world (who will be in my animation) is the focal point and who is known for his speed and dribbling which is why i have chosen to look at this advert in particular.
What i have noticed from this sequence is -
- They will have the player running full speed then in slow-motion then back to full speed which i think works well because once the slow-motion section ends it does give you a sense speed, a burst of speed.
- They have lots of close ups of the legs, to show the control of the player.
- Also the camera angles cut quickly from one angle to another which gives you a sense of urgency, speed, agility of the player by how he evades these challenges from all angles. When the angles change they change from medium shots to close ups of legs to wide shots which i think works effectively.
- At some points they use a handheld camera which gives it a more realistic feeling, maybe to give the illusion that you are in there with them point of view shots.
- They show the player from many angles running past multiple players, dodging tackles, changing direction instantly.
Joga Bonito
Another group of adverts i want to look at are the Joga Bonito adverts because i want the animation to show the fun side of football and these adverts are all about showing that.
How i think the adverts show the fun side of football -
- It shows the friendship and togetherness between the players off pitch.
- Players working as a team and having fun, joking, laughing, celebrating...
- Players expressing themselves with the football, showboating...
- getting past your opponent with skill, flair...
- Play the way you want to, have fun...
- Determination
Nike: Take it to the next level
Going back to camera angles in football adverts this commercial uses the first person view (where you are the footballer) to give a realistic feel to the ad.
How i think this commercial communicates in an effective manner -
- Firstly the first person view gives the illusion that you are the footballer and part of the advert, game,
- The other players approach the camera which makes it more believable,
- The camera is hand held which gives you the movement of the player.
- The advert also shows the development of the player from playing for his local team to playing for his country
Camera angles for broadcast
I have looked at camera angles for broadcast so that i could apply these shots to the animation to give it a football match feel. Below is a link to highlights for a football match.
The main camera angle used for broadcast is the sequence from the start of the video to 8 seconds in the video, this captures a large area of the pitch which could also be good for me so that i could show the landscape i create for the animation.
also from this video it also shows you angles from replays which i never thought about having replays in the animation but could be a way to go and the reply angles capture the action better as you see from the time 15 seconds in, to 20 seconds where you get a better shot of the goal.
Camera angles for 3D animated cartoon - Galactik Football
I have looked at this animation previously and now want to focus on the camera angles they use throughout their animation and i think the angles and shots used .
Shots that I've noticed and that i think work well -
- Lots of low camera angle shots
- Players run towards camera
- over the shoulder shots whilst player approaches their opponent
- Players run from behind the the camera (off screen) to on camera, running away from camera
- in certain areas they have a split screen shot where they show the footballer with the ball and on the other screen they have the opponents approaching her rapidly, which i think captures the intensity of the scene perfectly.
- Matrix style shots where the player is mid -air and the camera rotates around them
- Birds-eye view
- Depth of field where one player is close to camera with the ball and crosses it to the other side of pitch to the player where that side is blurry but gets more clearer as the ball reaches him.
- From the other video of Galactik football on the blog (football animated TV shows) there are scenes where the camera changes from the regular angles they have throughout to a more broadcast shot and the screen changes to a blue tint to show that which has a more realistic feel to it, shots at 1.25 - 1.28, 2.26 - 2.30, 2.34 - 2.36 , 3.57 - 3.58
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