It looks as if the script of the animation is similar to many action/fighting films I've seen where the the narrator talks about there being a special tournament for the best fighters in the world and only the best are invited (similar to the world cup that it takes place every 4 years and only the best teams qualify).
Below is a movie from the 80's called Bloodsport which reinforces my point of view, the first 20 seconds of the clip are the most relevant.
There are other movies that take this similar approach for the promotional trailers such as Mortal kombat, Bruce Lee movies but i think the Bloodsport trailer above shows it the best.
Below i have tried to break down the BBC World cup 2002 promo to help me in my development of my script.
- The narrator sets up the story by telling you about the tournament (what it is, how often it is held, who can enter it, where it's held)
- During the narration at the beginning the sequences onscreen are quite sombre (Zidane sitting in changing room preparing for the battle/game, in the reflection of the players eyes are of historic moments in World cup history, the 4 men heading towards the launch room not talking)
- Once the launch button is pressed a flare is shot into the air where everyone knows that the tournament will now begin (Japan flag bottom corner, they were hosts)
- Players training see the flare and know the tournament has begun
- David Beckham in a recovery chamber with a metal foot because he broke his foot just before the tournament and he was England's big hope to lead them to victory
- Zidane places the World cup into a container showing that they are the winners of the previous World cup
- Players from different countries all head towards the football stadium with the football, while the footballers showboat and working as a team, whilst crowds watch them
- At the end tournament name first, then the broadcasters after
- Throughout the commentators commentate over the animation just as if they would in a football match
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