Tuesday, 9 February 2010

Target audience research

Coventry City Football academy

I've been looking into target audience for my promotional video and i wanted to gather information on when children develop their interest in football, so i got in touch with a local football academy and they gave my details on the classes they hold for football.

They have three classes:

9 months - 3 years

3 years - 5 years

5 years - 11 years (biggest group)

and then if the player is good enough they get picked to join the football clubs youth academy.

Although they have a class that starts from 9 months i won't be focusing to much on that statistic just because i think at that age it's more the parents that might be pushing them into it and i want to see when the children's own interest develops in football.
For the 5 - 11 age group the academy have multiple groups so this could indicate that at that age is when the children's own interest in the sport begins.


I will also get in touch with other academies to see if their classes are for the similar age groups.



Cartoon networks

I have decided to look into recent trends in animation for my target audience and thought that the best way to do that is to look into what type of animations are aired on cartoon networks throughout England. Disney XD, Cartoon Network, CN TOO, are the networks i will be focusing my attention on because they are some of the biggest subscription based kids channels in England and they focus more on animations where as some other kids channels have a mixture of animation and live shows.


Disney XD channel show the following shows -

Total Drama Island - Flash animation

Kid vs Kat - Flash animation





















Pokemon Battle Dimension - Cel animation

Jimmy Two Shoes - Flash animated

Phineas and Ferb - Flash animated

American Dragon, Kake Long - Flash animated

Spectacular Spiderman - Cel animated





















Incredible Hulk - Cel animated

Ironman Armoured adventures - 3D style








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